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Agency Alternatives - We will
review the agency alternatives and representations available to you and to
potential buyers. The representation of your interests, and our role as your
agent for the different agency relationships, will be thoroughly presented to
you for your consideration.
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Marketing Action Plan - This
is a formal written plan for marketing your property. This may include an open
house to be conducted when appropriate, and as agreed to in advance with you.
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Competitive Market Analysis -
We will provide you with a current Competitive Market Analysis, and will assist
you in determining the most effective list price for your property.
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Financing Alternatives - We
will show you the various financing alternatives for buyers of your property,
and discuss the likely impact of each alternative on your
sale.
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Estimated Proceeds - We will
furnish you with an estimate of the proceeds you can expect from the sale of
your property.
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Home Enhancement - We will
develop a plan to enhance your property's ability to attract buyers, as
described in the Coldwell Banker Home Enhancement Guide.
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Coldwell Banker Action Team -
We will present your property to the Coldwell Banker sales team. We will share
with you the team's review and recommendations to help you realize the best
price obtainable for your property.
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Promotion To Other Brokers -
We will promote your property to other reputable, professional brokers and
sales associates in the area.
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Multiple Listing Service - We
will prepare a plan for your property to appear in the local Multiple Listing
Service.
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Property Information - We will
make information on your property available to local and out-of-town buyer
prospects. Additional copies will be available for sales associates and
prospective buyers at your property.
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Direct Marketing - We will
distribute promotional materials on your property to key market areas to
attract potential buyers.
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Coldwell Banker Sign - We will
place a Coldwell Banker FOR SALE sign on your property, to help generate calls
to our office from prospective buyers.
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Advertising- we will review
with you our advertising program - including Coldwell Banker Online - designed
to generate buyer prospects.
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Seller Disclosure - We will
present your written disclosure regarding the condition of your property to
buyer prospects to assist them in preparing an offer.
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Home Warranty - We will provide
you with information regarding a warranty on the operating systems of your
house, to increase the marketability of your property and help reduce your
liability to the buyer.
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Marketing Activity Report - We
will provide you with a Marketing Activity Report on a regular basis to keep
you informed of competitive marketing conditions, and the actions we have taken
to market your property.
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Home Finding Process - We will
provide you with the Best Buyer Guidebook to acquaint you with the home finding
process that buyers are most likely to follow.
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Qualifying Buyers - We will
seek financial qualifying information on all buyers submitting a purchase
offer. Our goal will be to pre-qualify or pre-approve the buyer through a
reputable lender.
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Purchase Offers - We will
review all purchase offers as they are presented, and we will negotiate on your
behalf to reach a purchase agreement with terms that are favorable and
protective for you.
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Closing The Sale - We will
monitor and inform you of the progress of the transaction, including the
satisfaction of all contingencies and conditions during the entire transaction.
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After-Sale Service - We will
contact you after the closing to follow up on any remaining details or service
needs.
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Service Satisfaction Survey -
We will provide you with a confidential opportunity to give an evaluation of
our services.